Summary
RegimenPro pairs patients with doctors online who recommend personalized, skincare regimens available for purchase on their site. I contracted with Codal to design to deliver the brand identity, e-commerce site, product photography and retouching, and a trade show booth design.
Process highlights:
1. Interviewed stakeholders to understand business strategy and gather information to define design strategy for launch of new brand.
2. Defined brand strategy for identity including logo, color, typography, photography style, UI design, and illustration.
3. Defined user-flow and configurator for patient onboarding and identification of skincare needs.
4. Photographed skincare products and retouched for website presentation.
My work included: Design research, visual design, UX and UI design, product photography
Deliverables:
1. Research outputs
2. Brand identity
3. Responsive e-commerce website
4. Product photography
5. Trade show booth design
